Free Tools — Lead & Google Business Check | FMS Studio

Free tools that answer the questions every business owner should know: is my website converting visitors into leads, is my Google listing attracting local customers, and what am I really paying per lead? No sign-up, no fluff — results in seconds.

No account needed • Results in ~30 seconds

Website Lead Check

See exactly what may be stopping your website from turning visitors into leads. Score across 9 categories — conversion readiness, trust signals, local visibility, mobile, and more.

  • Website Analysis
  • Lead Generation
  • Score out of 100
No account needed • Results in ~30 seconds

Google Business Profile Check

See what may be hurting your local visibility, calls, and Google ranking. GBP health score across 8 categories — reviews, profile completeness, local relevance, and more.

  • Google Business Profile
  • Local SEO
  • Score out of 100
No account needed • Instant results

Cost Per Lead Calculator

See what you're really paying per qualified lead on Google Ads and Meta Ads — after the hidden fees, wasted clicks, and junk leads. Real industry benchmarks for home services, legal, medical, and more.

  • CPL Comparison
  • Google Ads vs Meta
  • Savings Calculator

Website Lead Check

Checks the website conversion side — how well your site attracts and converts visitors into leads. Use this if you're wondering why visitors don't contact you.

Google Business Profile Check

Checks the local discovery side — how well your Google listing attracts local customers before they even reach your website. Use this if you're not showing up in local search.

Cost Per Lead Calculator

Reveals your true cost per qualified lead — after management fees, wasted clicks, and junk leads. Use this if you want to see where your ad budget is actually going.

Want Us to Fix What We Find?

FMS Studio builds the systems that turn these findings into real leads — local SEO, GBP optimisation, conversion-ready websites, and automated follow-up.