Free AI Tools — Studio Brief, Lead & GBP Check | FMS Studio

Free AI tools that solve the real questions: what does my project actually cost, is my website converting visitors, is my Google listing attracting customers, and what am I really paying per lead? No sign-up, no fluff — results in seconds.

New · Flagship Tool

Studio Brief™ — Your AI Renovation Brief

Answer a few questions and get a real scope of work, budget band, timeline, and risk flags — ready to send to any contractor for apples-to-apples quotes. Match with a vetted FMS Studio partner if you want help.

  • Scope of work
  • Budget band by ZIP
  • Risk flags
  • Vendor questions
Generate My Studio Brief
Studio Brief™
SB-2026-0509-K7
Project
Full Kitchen Reno · ~180 sqft · 1920s row house
Budget
$78k – $112k
Timeline
9 – 13 wks
⚠ 3 risk flags surfaced
Other free tools
No account needed • Results in ~30 seconds

Website Lead Check

See exactly what may be stopping your website from turning visitors into leads. Score across 9 categories — conversion readiness, trust signals, local visibility, mobile, and more.

  • Website Analysis
  • Lead Generation
  • Score out of 100
Check My Website
No account needed • Results in ~30 seconds

Google Business Profile Check

See what may be hurting your local visibility, calls, and Google ranking. GBP health score across 8 categories — reviews, profile completeness, local relevance, and more.

  • Google Business Profile
  • Local SEO
  • Score out of 100
Check My Profile
No account needed • Instant results

Cost Per Lead Calculator

See what you're really paying per qualified lead on Google Ads and Meta Ads — after the hidden fees, wasted clicks, and junk leads. Real industry benchmarks for home services, legal, medical, and more.

  • CPL Comparison
  • Google Ads vs Meta
  • Savings Calculator
Calculate My CPL

Website Lead Check

Checks the website conversion side — how well your site attracts and converts visitors into leads. Use this if you're wondering why visitors don't contact you.

Google Business Profile Check

Checks the local discovery side — how well your Google listing attracts local customers before they even reach your website. Use this if you're not showing up in local search.

Cost Per Lead Calculator

Reveals your true cost per qualified lead — after management fees, wasted clicks, and junk leads. Use this if you want to see where your ad budget is actually going.

Want Us to Fix What We Find?

FMS Studio builds the systems that turn these findings into real leads — local SEO, GBP optimisation, conversion-ready websites, and automated follow-up.

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