Calculate Your Cost Per Lead in Seconds
Enter your industry and monthly ad spend. We'll show you what you're really paying per qualified lead on Google Ads and Meta Ads — after the hidden costs most businesses miss.
Advertised Cost Per Lead (what platforms report)
These numbers look manageable — but they don't tell the full story…
Your True Cost Per Qualified Lead (after fees, waste & junk leads)
The Hidden Costs Breakdown
| Google Ads | Meta Ads | |
|---|---|---|
| Advertised CPL | ||
| + Agency / management fee | +18% typical | +18% typical |
| + Wasted ad spend | ~30% of clicks don't convert | ~22% of clicks don't convert |
| Lead qualification rate | ~45% are real prospects | ~25% are real prospects |
| True cost per qualified lead | ||
| Est. qualified leads / month |
* Advertised CPL from industry benchmarks (WordStream, LocaliQ, HubSpot). Management fees, waste, and qualification rates based on industry norms. Actual results vary by market and campaign quality.
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