STG Design Build Case Study — Website, SEO & AI Brochures

At a Glance

A Design-Build Firm With Real Work, Held Back by Online Presence

STG Design Build is a full-service architectural, structural, MEP engineering, and general-contracting firm based in Los Alamitos, California — led by founder and CEO Robert Khalil. The practice covers residential and commercial work across Southern California and is licensed, bonded, and insured.

400+

Projects completed

100+

Clients served

9

Design professionals

4

Service lines unified

Project, client, and team figures sourced from the live STG Design Build website (stgdesignbuild.com).

The Challenge

A Mature Practice With a Quiet Digital Footprint

Architecture-firm work, brochure-site presence

STG had real depth — architectural design, structural engineering, MEP, and full general contracting — but the online presence did not reflect that range. Visitors could not quickly tell what services they offered, where they worked, or how to start a conversation. Most inquiries came through referrals; the website was not contributing.

Four service lines, one undifferentiated story

Architecture, structural, MEP, and construction each speak to a different buyer with different concerns (permits, Title 24 compliance, seismic load, build timelines). The old site treated them as one block of copy, so qualified buyers in any one discipline could not tell whether STG was a fit for their project.

No downloadable proof of capability

Architecture and design-build buyers — especially commercial property owners and developers — vet firms by reviewing capability statements, project lists, and discipline-specific brochures. STG had none in a shareable form.

SEO that did not match the depth of the practice

The site was not surfacing for the queries Robert's prospects were actually typing — "design-build firm Los Alamitos," "MEP engineering Southern California," "Title 24 compliance Los Angeles," and adjacent terms. Without a structured page hierarchy, schema, and tightened copy, organic was leaving job opportunities on the table.

The System

What FMS Studio Built

A connected system across website, SEO foundation, and an AI-assisted brochure suite — with the AI Lead Generation revenue system designed to plug in on top.

1. A new, multi-service website

A fast, mobile-first website organized around the four service lines — Architectural Design, Structural Engineering, MEP Engineering, and Construction & General Contracting — with a dedicated resources hub, project portfolio, and contact flow. The information architecture lets a commercial property owner, a homeowner, or a developer each find the path that matches their project type inside one click.

2. SEO foundation for design-build queries

Page-level titles and meta descriptions targeted at design-build, architecture, MEP, and contracting queries across Southern California. Schema markup for organization, services, and breadcrumbs. Image optimization for project galleries. Structured content with clear H1/H2 hierarchy so search engines could index the services correctly.

3. An AI-assisted brochure suite — four discipline-specific PDFs

A core part of the engagement was producing four professional capability brochures — one for each service line. FMS Studio used AI to draft, structure, and format these from STG's working notes, project history, and references, with Robert reviewing and approving the technical content. Each brochure is an 8-page PDF designed for send-out to prospective clients, GCs, owners, and developers — and is also live on the resources page of the STG site for lead capture.

Architectural Design Brochure — 8 pages. Concept development, construction documents, and permit submission for residential and commercial properties.
Structural Engineering Brochure — 8 pages. Foundation design, seismic analysis, framing systems, and load calculations specific to California compliance.
MEP Engineering & Design Brochure — 8 pages. Integrated mechanical, electrical, and plumbing engineering, Title 24 compliance, energy modeling, and coordinated systems design.
Construction & General Contracting Brochure — 8 pages. Pre-construction planning through project closeout, with design-build delivery described end-to-end.

The four brochures are published at stgdesignbuild.com/resources.html. Producing the same content traditionally — from outline, writing, and formal layout — is typically several weeks of agency time per brochure. The AI-assisted workflow compressed that to a fraction of the time while keeping a consistent visual system across the four documents.

4. AI Lead Generation revenue system — partnership

STG Design Build is also a partner of the FMS Studio AI Lead Generation revenue system. The brochures double as gated lead magnets on the resources page — each download is a qualified signal of interest in a specific discipline (architecture vs. MEP vs. contracting), so follow-up can be tailored. The website and SEO foundation give that funnel something to actually convert.

Before vs. After

What Changed for STG

Before

✕ One block of generic copy across four very different service lines
✕ No downloadable capability material to send to prospective clients
✕ Site not indexed for the firm's actual specialties or service area
✕ Inquiries dependent almost entirely on referrals
✕ No way to tell which discipline a new lead was interested in

After

✓ Dedicated page paths and copy for each of the four service lines
✓ Four AI-assisted, 8-page discipline brochures live for download
✓ SEO foundation and schema aligned to design-build queries in Southern California
✓ Resources page that doubles as a lead-capture surface
✓ Each brochure download segments interest by discipline for follow-up

In Their Words

From Robert Khalil, Founder

“Fast and reliable. Highly recommend working with FMS Studio and their team.”

— Robert Khalil, Founder, STG Design & Build

Services Used